Confidence, built into every click.
Afterpay buy now, pay laterPromotional discount barsAdaptive fit specificationsMobile-first navigation
UPWORK TOP RATED VERIFIED Taking on select builds
Conversion-firstShopify storesbuilt to be chosen.
I’m Micheal, a Shopify designer. I work on the details that help someone choose your product: how the store looks, what it says, and how easily they can shop.
01 / ON THE WORKBENCHA store in progress.
A store in progress.
A visible difference.
RECENT & ONGOING
VANTERA / Fashion & everyday essentials
Shopify redesign / October 2026
AFTER / CURRENT DESIGNBEFORE / ORIGINAL STOREVANTERA
From a default storefront to a fashion-led shopping experience. The latest direction gives the products a clearer identity before the customer reaches the catalog.
01
A more intentional first impressionFashion photography and a brand-specific headline replace the default illustrated banner.
02
More context around the catalogThe redesign adds brand storytelling, customer questions, and an editorial email section.
03
Work shown, not results inventedThis is an ongoing design project. Sales and conversion performance have not been measured.
02 / SELECTED COMMERCEDesign that earns
Design that earns
the next click.
Four brands. Four distinct customer journeys.
One conversion-first design standard.
A beauty ritual. An elevated shopping experience.
Editorial beauty layoutFree shipping thresholdRitual-led brand storytelling
Quiet luxury. Thoughtful discovery.
Minimal luxury aestheticConsidered micro-interactionsCurated collection grids
A friendly store for their favorite companions.
Email capture experienceBlog checklist integrationClean product catalog
03 / BEHIND THE DESIGNThe choices behind
The choices behind
the storefronts.
Different products ask different questions.
Here is what each design puts first.
ShapeMe
Make the fit decision easier.
Activewear buyers need more than a strong image. Fit specifications, payment flexibility, and clear offers give them useful information before they commit.
Explore the storeNOVÉA
Give the ritual room to breathe.
Skincare needs context. Editorial pacing and ritual-led storytelling create space for the product, while the shipping threshold keeps a practical buying detail in view.
Explore the storeAlfex
Let the jewelry lead.
A restrained layout and curated grids keep attention on the pieces. The design does not need to compete with the product.
Explore the storeFurHarbor
Make discovery feel approachable.
A clean catalog helps shoppers find grooming supplies. Email capture and useful blog content give the store more ways to continue the conversation.
Explore the store04 / ENGAGEMENTSChoose the move
Choose the move
your store needs.
Clear scope. Strategic design.
Marketing-ready foundations.
01
Launch
For a new brand ready to enter the market with clarity.
- Shopify theme architecture
- Core page design
- Mobile-first shopping flow
- Launch-ready configuration
02Most transformative
Rebuild
For an existing store that has outgrown its first version.
- Experience and content audit
- High-impact redesign
- Collection and product journey
- Store migration support
03
Optimize
For a live store that needs less friction and sharper focus.
- Conversion-focused audit
- Priority action plan
- Page-level improvements
- Tracking readiness review
+
LAUNCH SYSTEMSMake the store ready
Make the store ready
for the traffic.
Klaviyo email setup · Meta pixel & event tracking · Marketing-ready foundations
Add to a project05 / WORKING TOGETHERNo mystery between
No mystery between
the brief and the build.
A clear starting point.
A scope we agree on before the work begins.
Start with your store
Share your store link, products, and what feels wrong today. For a new store, we start with your brand and the customers you want to reach.
Agree on the right work
We define the pages, design priorities, required integrations, and deliverables in your Upwork project scope. No assumptions about what is included.
Review the direction
Review the shopping experience as it takes shape. Your feedback keeps the design connected to your products and brand, not just my preferences.
Check before launch
The agreed scope guides the final review of navigation, product pages, mobile layouts, and any included setup. Handover details are agreed before work starts.
06 / THE DESIGNERDesign instinct.
Design instinct.
Commercial intent.
Idowu Micheal DestinyShopify designer · Micheal Automate
I look at a store the way a customer does. What is this product? Is it right for me? What do I need to know before I buy?
My work brings the design, shopping journey, and launch setup together. That might mean a new Shopify store, a rethink of an existing theme, or a focused improvement to a product page. You can see the stores here and check my client feedback directly on Upwork.
01 Brand-led, never template-led02 Mobile considered from day one03 Built for the marketing that follows
09 / START A PROJECTMake your store
Make your store
hard to forget.
Tell me what you’re building. I’ll help shape the right next move for your brand and customer journey.
Hire on Upwork 30-minute video consultation$40 · Book on Upwork